Red Bull


To promote their bodacious Crashed Ice event at Fenway Park, Red Bull tapped us to create a custom video featuring Olympic gold medalist Hilary Knight.

Oh, and they wanted an appearance by famous Boston busker, Keytar Bear.

We took these seemingly disparate elements and crafted a unique and memorable piece to get viewers hyped for Crashed Ice and scored it with the most iconic sports song in history.

Role: Creative, Production, Directing, Post

Using Format